To design a new versatile identity for travel/lifestyle blog Jantique that is both elegant and illustrative.
The Jauntique logo was designed as a playful nod to the jet-setting style of the 1950’s. The main mark is a young woman who is on the go, classically dressed and having fun. This was contrasted with a simpler version of the logo that is “Jauntique” typset in the neoclassical typeface Didot. Didot is evocative of the Age of Enlightenment and rings forth as a very stylish French typeface.