To create a visual language and print pieces for the DeKalb Public Library’s expansion campaign.
This community focused campaign needed to be both informative and nostalgic. The campaign title evolved into “From Barbed Wire to Fully Wired” and hinged on the connection of past and future. Antique photos were restored and touched up to show how far the library has advanced and also how in need of expansion the library was. Three large schematics were created to show the current floorpans and how they would grow with further construction. The pieces also featured infographics and testimonials that further illustrated the importance of a well maintained library in the community.